Experts estimate that since the early 1950s more than 8.3 billion tons of plastics have been produced worldwide, of which about 60 percent can be found in landfills or in the environment. For this reason, it is important to us that our products circulate as long as possible in a circular economy and do not end up as waste in nature. When moving towards a circular economy, it is particularly important that we take the entire life cycle into account when making decisions about new, innovative solutions. It will not be enough just to rethink disposal after use. Rather, an improvement in the overall eco-balance is our guiding principle.