The transition to a circular economy is of strategic importance for all Greiner divisions. For Greiner Packaging as a leading European packaging manufacturer, major opportunities lend themselves in particular to develop new products and thus gain new customers and markets.
Greiner Packaging, our division with the highest turnover, is one of the leading manufacturers of plastic packaging in the food and non-food sectors. In the course of our efforts towards sustainability, it is particularly important to us here to keep an eye on the entire ecological balance of a packaging unit. We set the highest standards with regard to product quality and are always looking for new and innovative packaging solutions for food and non-food applications. Our guiding principle: We develop innovative packaging that protects the product and is in harmony with the environment. The product design is of decisive importance for increasing the environmental compatibility of our products.
To underscore our ambitions, for instance, we signed the New Plastics Economy Global Commitment of the Ellen MacArthur Foundation in 2018. This makes us one of the first packaging companies in the world that has committed itself to establishing a circular economy for plastic packaging to protect the environment. The goal of this voluntary self-obligation which will be implemented in collaboration with the United Nations Environment Program is the coordination of a global solution approach to the problem of pollution caused by plastics. More than 250 key players along the value chain for plastics have already joined the initiative.
As part of its commitment to the Ellen MacArthur Foundation, Greiner Packaging is concentrating in particular on the following objectives:
One of our latest projects in the interest of a circular future is a squeeze bottle for ketchup and mayonnaise for the long-established company Jütro and which comprises 30 percent recycled materials. The r-PET for the 500-gram bottle comes from a material flow approved by the EFSA and thus approved for food. The bottle, which is produced by the stretch blow molding process, is already available on the market in Germany.